Latin America Press Release
Peter Vanham, Media Lead, World Economic Forum, [email protected], +1 646 592 5907
EMBARGOED UNTIL 6 APRIL, 6AM CET
Argentina Rises, Mexico Leads in Latin America Travel & Tourism
- Latin America is the second most improved region globally in the World Economic Forum’s 2017 Travel & Tourism Competitiveness Index, with Mexico (22nd) gaining 8 places and Argentina (50th) gaining 7
- The 2017 index sees Spain leading the global ranking ahead of France and Germany, while emerging markets, including those in Latin America, continue to close the gap with advanced economies
- The travel and tourism sector continues to be a force for international connections, building bridges rather than walls, yet attention to ICT and sustainability is required
- Download the full report, highlights, summary, profiles and rankings here
Buenos Aires, Argentina, 6 April 2017 – Argentina is rising through the ranks, while Mexico maintains its leadership in Latin America in the World Economic Forum’s 2017 Travel and Tourism Competitiveness Index, which measures 136 countries in terms of their potential to generate economic and societal benefits through a sustainable travel and tourism industry.
The Americas macro-region boasts the second most improved performance in “tourism-friendliness”, just behind Asia-Pacific, with a growth increase in international arrivals from 170 million to 201 million between 2013 and 2015. Mexico maintains the lead Latin America, while it continues to close the gap with the United States and Canada: it rose 8 positions in this edition, now ranking 22nd globally. Argentina made its way to the top 50 this year, rising 7 places in the global rankings Three other countries in Latin America rank in the top 50 of the Index: Brazil (27th), Costa Rica (38th) and Chile (48th).
“Latin America has the potential to fully reap the benefits of a competitive travel and tourism industry,” said Tiffany Misrahi, Community Lead, Aviation, Travel & Tourism Industry, World Economic Forum. “To do so, it must continue putting in place policies that are conducive to drive this growth, create jobs and enable development”.
While advanced economies still hold the top spots in the ranking, emerging economies are catching up. Traditional destinations such as Spain, France, Germany, Japan, the United Kingdom, the United States, Australia, Italy, Canada and Switzerland are in the top 10. However, emerging markets are not only becoming larger source markets but also more attractive destinations. In addition to Mexico and Brazil, large emerging markets including China (15th), and Malaysia (26th) made it in the top 30, and 12 of the top 15 most improved countries are developing and emerging markets, with at least one country from each geographical region
Already welcoming over 90 million international visitors and accounting for more than 6 million jobs in the region, the Latin America and the Caribbean continues to experience considerable growth. The majority of governments in the region realize the strategic role of tourism as a driver of growth and job creation, and proactively support the sector. While the region tends to rely on rich natural resources and good hospitality to appeal to tourists, they could further enhance their competitiveness by narrowing the ground and ICT infrastructure gap, tackle security challenges and further value cultural resources.
“Despite recent progress, Latin America’s competitiveness, has to continue bridging gaps in terms of quality and efficiency of transportation and should find a better balance between developing its T&T sectors and protecting its environment” added Roberto Crotti, Economist, Competitiveness and Risk, World Economic Forum
The Travel and Tourism Competitiveness Report ranks 136 countries across 14 separate dimensions, providing detailed country profiles that serve as a guide to the most prominent travel and tourism competitive strengths and weaknesses in each. Also included is an extensive section of data tables that cover each indicator used in the index’s computation.
The World Economic Forum produced the report in collaboration with our data partners Bloom consulting, Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the UNWTO and the World Travel & Tourism Council (WTTC).
Notes: Both the report and PDF are embargoed until April 6, 6:00 AM CET / 1:00 AM Buenos Aires
- Read the report here (including country rankings)
- View the full PDF here
- View our infographics here
- View the best Forum Flickr photos at http://wef.ch/pix
- Become a fan of the Forum on Facebook at http://wef.ch/facebook
- Follow the Forum on Twitter at http://wef.ch/twitter
- Read the Forum blog at http://wef.ch/blog
- View upcoming Forum events at http://wef.ch/events
- Subscribe to Forum news releases at http://wef.ch/news