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Travel and Tourism Competitiveness Report 2015

<Previous Next>
  • Heatmap
  • Economy Rankings
  • Download Dataset (XLS)
  • Blogs and Opinions
  • Infographics and Shareables
  • Press Releases
  • [ — Divider — ]
  • Preface
  • Executive Summary
  • [ — Divider — ]
  • Chapter 1.1 The Travel & Tourism Competitiveness Index 2015: T&T as a Resilient Contribution to National Development
    • The Travel & Tourism Competitiveness Index
    • Index Results—The Travel & Tourism Competitiveness Index Ranking 2015
    • Key Findings
    • Conclusion
    • References
    • Box 1: Updating the TTCI Methodology
    • Box 2: Priority Issues for the Global Agenda Council on the Future of Travel & Tourism
    • Box 3: Seven Transformations that May Change the Travel and Tourism Sector—A Business Perspective
    • Appendix A: Composition of the Travel & Tourism Competitiveness Index
    • Appendix B: TTCI Indicators Update
    • Appendix C: T&T Competitiveness Index 2015 pillar rankings
  • Chapter 1.2 Adapting to Uncertainty — The Global Hotel Industry
  • Chapter 1.3 How to Re-emerge as a Tourism Destination after a Period of Political Instability
  • Chapter 1.4 Global Air Passenger Markets: Riding Out Periods of Turbulence
  • [ — Divider — ]
  • Technical Notes and Sources
  • About the Authors
  • Partner Institutes
  • Acknowledgments
  • [ — Divider — ]
  • Downloads
  • Selected Research
  • Contact Us
Travel and Tourism Competitiveness Report 2015 Home Previous Next
  • Report Home
  • Heatmap
  • Economy Rankings
  • Download Dataset (XLS)
  • Blogs and Opinions
  • Infographics and Shareables
  • Press Releases
  • [ — Divider — ]
  • Preface
  • Executive Summary
  • [ — Divider — ]
  • Chapter 1.1 The Travel & Tourism Competitiveness Index 2015: T&T as a Resilient Contribution to National Development
    • The Travel & Tourism Competitiveness Index
    • Index Results—The Travel & Tourism Competitiveness Index Ranking 2015
    • Key Findings
    • Conclusion
    • References
    • Box 1: Updating the TTCI Methodology
    • Box 2: Priority Issues for the Global Agenda Council on the Future of Travel & Tourism
    • Box 3: Seven Transformations that May Change the Travel and Tourism Sector—A Business Perspective
    • Appendix A: Composition of the Travel & Tourism Competitiveness Index
    • Appendix B: TTCI Indicators Update
    • Appendix C: T&T Competitiveness Index 2015 pillar rankings
  • Chapter 1.2 Adapting to Uncertainty — The Global Hotel Industry
  • Chapter 1.3 How to Re-emerge as a Tourism Destination after a Period of Political Instability
  • Chapter 1.4 Global Air Passenger Markets: Riding Out Periods of Turbulence
  • [ — Divider — ]
  • Technical Notes and Sources
  • About the Authors
  • Partner Institutes
  • Acknowledgments
  • [ — Divider — ]
  • Downloads
  • Selected Research
  • Contact Us

Chapter 1.1 The Travel & Tourism Competitiveness Index 2015: T&T as a Resilient Contribution to National Development

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Introduction

The rise of travel and tourism has shown significant resilience globally. Despite slow economic growth in advanced economies and geopolitical tensions in some regions, the T&T sector still accounts for a large part of the global economy (estimated to be approximately 9% of global GDP or US$ 7 trillion) and employment, while the number of international travellers continues to increase. According to the World Travel & Tourism Council (WTTC), the T&T sector is forecast to continue growing at 4% annually—faster than financial services, transport and manufacturing.

The theme of year’s Travel & Tourism Competitiveness Report is “Growing through Shocks.” The Report analyzes the performance of 141 economies through the Travel & Tourism Competitiveness Index (TTCI) and explores how the T&T sector has responded to economic, security and health shocks over recent decades. Understanding the nature and extent of the sector’s resilience to shocks is important, as a strong T&T sector is critical for job creation, economic growth and development in advanced and developing economies alike.

Published every two years, the Report provides a strategic tool for both business and governments: it allows for cross-country comparison of the drivers of T&T competitiveness, for benchmarking countries’ policy progress and for making investment decisions related to business and industry development. It also offers an opportunity for the T&T industry to highlight to national policymakers the challenges to T&T competitiveness that require policy attention, and to generate multi-stakeholder dialogue on formulating appropriate policies and action.

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