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Report Home

<Previous Next>
  • About this report
    • Foreword – Ellen MacArthur Foundation
    • Preface – World Economic Forum
    • Executive Summary
    • Company Support
    • Acknowledgements
  • 1. The benefits of a circular economy
    • The limits of linear consumption
    • From linear to circular—Accelerating a proven concept
    • How it works up close—Case examples of circular products
    • An economic opportunity worth billions—Charting the new territory
  • 2. Why the time to act is now
    • Mounting pressure on resources
    • Favourable alignment of enablers
  • 3. What are the leakage points?
    • Losses due to geographic dispersion
    • Leakages due to materials complexity and proliferation
    • Trapped in the linear lock-in
  • 4. What are the solutions?
    • Set up global reverse networks
    • Reorganize and streamline pure materials flows
    • Innovate demand-focused business models
    • Focus on pure materials stock management at the outset
  • 5. Joining forces to make the change
    • Project charter
    • A clear plan of action
  • Back matter
    • Glossary
    • Literature
    • Appendix
    • List of figures
    • List of text boxes
    • References
Towards the circular economy: Accelerating the scale-up across global supply chains Home Previous Next
  • Report Home
  • About this report
    • Foreword – Ellen MacArthur Foundation
    • Preface – World Economic Forum
    • Executive Summary
    • Company Support
    • Acknowledgements
  • 1. The benefits of a circular economy
    • The limits of linear consumption
    • From linear to circular—Accelerating a proven concept
    • How it works up close—Case examples of circular products
    • An economic opportunity worth billions—Charting the new territory
  • 2. Why the time to act is now
    • Mounting pressure on resources
    • Favourable alignment of enablers
  • 3. What are the leakage points?
    • Losses due to geographic dispersion
    • Leakages due to materials complexity and proliferation
    • Trapped in the linear lock-in
  • 4. What are the solutions?
    • Set up global reverse networks
    • Reorganize and streamline pure materials flows
    • Innovate demand-focused business models
    • Focus on pure materials stock management at the outset
  • 5. Joining forces to make the change
    • Project charter
    • A clear plan of action
  • Back matter
    • Glossary
    • Literature
    • Appendix
    • List of figures
    • List of text boxes
    • References

Acknowledgements

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Core project team

Jamie Butterworth, CEO, Ellen MacArthur Foundation
Andrew Morlet, Business Programme Lead, Ellen MacArthur Foundation
Hanh P. Nguyen, Project Manager, Catalysing the circular economy at scale, World Economic Forum (on secondment from McKinsey & Company)
Jeremy Oppenheim, Director, Global Leader, Sustainability and Resource Productivity, McKinsey & Company
Martin Stuchtey, Director, Global Leader, Strategic Resources, McKinsey & Company
Elsa Studer, Project Associate, Environmental Initiatives, World Economic Forum
Helga Vanthournout, Expert, Waste and Resource Management, McKinsey & Company
Dominic Waughray, Senior Director, Environmental Initiatives, World Economic Forum
Markus Zils, Partner, Global Leader, Logistics and Supply Chain Solutions, McKinsey & Company

Contributors

Arup Group Ltd
Francesca Galeazzi, Associate, Sustainability
Chris Luebkeman, Director for Global Foresight and Innovation

B&Q/Kingfisher Plc
Alex Duff, Corporate Affairs Manager
James Walker, Head of Innovation

Biomimicry 3.8 Institute
Janine Benyus, Co-founder

BrightStar Corp.
Jesus Lebena, Vice President, Latin America Supply Chain & Operations
Maria Menacho, Chief of Staff

Cisco
Neil Harris, Head of Sustainable Business

The Coca-Cola Company
April Crow, Global Sustainability Director, Packaging
Katherine Schermerhorn, Communications Manager

Collaborative Lab
Rachel Botsman, Founder

Desso Holding BV
Alexander Collot d’Escury, CEO
Anette Timmer, Director Marketing, Communications & C2C
Rudi Daelmans, Director of Sustainability
Willem Stas, Director of Operations

EPEA
Michael Braungart & Douglas Mulhall, Representatives of the Academic Chair, Cradle to Cradle for Innovation and Quality, Rotterdam School of Management, Erasmus University, as well as EPEA Internationale Umweltforschung

Ecovative
Sam Harrington, Marketing, Sales & LCA Director

Electrolux
Monica Celotto, Project Leader, Global Technology Center
Karl Edsjö, Project Manager, Environmental & European Affairs
Daniele Gallo, Material Engineer, Global Technology Center

Ellen MacArthur Foundation
Jocelyn Blériot, Head of Editorial – European Affairs
Ella Jamsin, Analyst
Ellen MacArthur, Founder
James O’Toole, Global Partnerships Manager
Ken Webster, Head of Innovation
Stuart Whitman, Programme Manager

Hennes & Mauritz AB
Mikael Blomme, Sustainability Innovation Responsible

Heineken
Roland Verstappen, Global Director, Public Governmental Affairs

I:CO
Paul Doertenbach, Global Account Manager
Max Schwilk, Project Manager
Tamara Zwart, Head of I:CO Alliance

Ikea
Simon Henzell-Thomas, Group Sustainability Policy and Stakeholder Engagement Manager

Leighton Holdings
Patrick Brothers, Executive General Manager, Corporate Strategy
Ralf Dicke, General Manager of Corporate Strategy

Lend Lease
David Nieh, Head of China

McKinsey & Company
Zaid Ghazaleh, Associate
Vasudha Gupta, Senior Analyst, Waste and Resource Management
Chris Musso, Expert Partner, Operations: Product Development
Krista Ryu, Business Analyst
Sam Samdani, Senior Knowledge Expert, Global Chemicals & Agriculture
Ulrich Weihe, Partner, EMEA Leader, Chemicals & Agri¬culture
Johnson Yeh, Associate Partner, Clean Technologies

Nestlé SA
Claus Conzelman, Vice President, Head of Safety, Health & Environmental Sustainability
Herbert Oberhaensli, Vice President, Economics and International Relations

Philips
Marcel Alberti, Manager Group Strategy
Emile Cornelissen, Head of Supplier Sustainability and New Venture Integration Manager of Philips Group Purchasing
Robert Metzke, Senior Director EcoVision Program

Renault-Nissan BV
Jean-Philippe Hermine, Environmental Director

Ricoh Europe
Yasunori Naito, Manager, Environmental Management
Olivier Vriesendorp, Director of Product Marketing

Ricoh UK Ltd.
Philip Hawkins, Assistant General Manager, Business Strategy and Supply Chain Projects

SABMiller Plc
Andre Fourie, SAB Head of Sustainable Development
Andy Wales, SVP, Head of Sustainable Development

The University of York
Prof. James Clark, Green Chemistry

Trina Solar Ltd
Jeffrey Fan, Corporate Communications Director
Jodie Roussell, Director of Public Affairs, Europe

Vodafone
Casper Jorna, Manager Terminals Sustainability
Michael Just, Principal Manager New Business Development Terminals – Strategy & Business Development

Wesfarmers Limited
Kate Chaney, Manager Sustainability and Community Partnerships

Worn Again
Cyndi Rhoades, Closed Loop Executive Officer

Production

Editors: Gilian Crowther and Terry Gilman, McKinsey & Company
Graphic designers: Robert Götzfried and Karin Malinski, McKinsey & Company
Layout design: Kamal Kimaoui, World Economic Forum
Design: Yoren Geromin, Kissing Kourami
Online Report: Design Resources Ltd

In addition, the project team expresses its gratitude to the following World Economic Forum colleagues for their support throughout the project:

Bosco Astarloa, Senior Community Manager, Head of Renewables Industry
Michelle Barrett, Community Manager, Information Technology Industry
Nathalie Chalmers, Senior Programme Manager, Environment and Sustainability
Marc Cuénod, Senior Strategic Partnership Associate
Tania Cullen, Associate Director, Partnership
Cristina Ferrer, Senior Community Associate, Consumer Industries
Andrew Hagan, Director, Head of Chemicals Industry
Antoine Hirschy, Senior Partnership Manager
Qin He, Associate Director, Telecommunications Industry
Thorsten Jelinek, Associate Director, Europe Membership
Hanseul Kim, Associate Director, Engineering and Construction Industry
Akshay Mohan, Associate Director, Science and Technology
Robin Ried, Associate Director, Infrastructure and Urban Development Industry
Eric Roland, Associate Director, Young Global Leaders
Sarah Shellaby, Community Manager, Consumer Industries
Elena Smirnova, Associate Director, Partnership
Lisa Sweet, Associate Director, Consumer Industries
Masao Takahashi, Associate Director, Head of Japan Membership
Bruce Weinelt, Director, Head of Telecommunication Industry
Tiffany West, Director, Head of Agriculture, Food and Beverage Industry
Chen Xiaochen, Senior Community Manager, Centre for Global Growth Companies
Cheryl Yip, Associate Director, Partnership

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