Cutting food loss and waste is a great way to drive sustainability and development. It is a crucial step on the way to providing quality, nutritious food to a growing global and urban population. Supply chain improvement is an important tool in this effort. We see opportunities for businesses to collaborate in building better links between farmers and consumers, and for governments to ease trade and supply chain barriers in many forms, creating possibilities for growers and affordable choices for customers. To realize these benefits, we need improved communication between stakeholders, and an enhanced understanding of where food loss and quality reduction occur as a result of supply chain bottlenecks. We have embarked on concrete initiatives to smooth the path from farm to fork, and hope to contribute to a virtuous cycle of improvement linking farmers, transporters, processors, regulators, retailers and consumers.