facealemploi.tv

Objective

To provide youth from disadvantaged backgrounds with increased visibility and access to job opportunities through the use of a digital platform featuring employer-matching and video CV functionality.

Overview and Main Activities

facealemploi.tv provides coaching to underprivileged youth, mainly high school dropouts, and facilitates the production of 45-second video CVs, which allow beneficiaries to demonstrate their technical and soft skills, and to explain their motivations. These video CVs are posted to a web platform, where employers post job opportunities. The platform provides employers with access to a more diverse pool of candidates while, at the same time, enabling them to participate in an innovative project that enhances their recruitment process.

The web platform is designed by Accenture in collaboration with other business, including GDF, Orange, Vinci and Carrefour. Government partners include the European Social Fund; the French Ministry for Employment and Social Affairs, as well as Face, a civil society organization.

facealemploi.tv officers coach participating youth to improve their self-confidence, understand their strengths and weaknesses and manage their job search. Youth are also provided with training on how to record a video CV, which improves their interpersonal skills and their ability to present themselves to recruiters.

Accenture supports facealemploi.tv by:

• Designing, developing and industrializing the digital video CV platform
• Creating a business case for approaching HR departments, so that company recruiters can source talent directly through the facealemploi.tv platform
• Developing business strategy for transforming facealemploi.tv into a social business

Success Factors and Challenges

Most critical success factors:

• Strong alignment of the project with Accenture’s Skills to Succeed strategic intent
• Strong alignment with Accenture’s digital and technology expertise for pro bono support
• C-suite exposure and sponsorship
• Pro bono team motivation and effective collaboration with facealemploi.tv team
• Brand expertise and reputation of Face in experimenting with this new and innovative solution
• Institutional support, including European Social Fund support
• Collective approach involving multiple companies

Main challenges:

• Initial design of the platform and inclusion of appropriate functionalities
• Convincing HR teams that video CVs would add value

Recommendations for Others

It is important to engage and hold workshops with HR recruiters of partner companies at an early stage in order to convince them of the benefits of posting job vacancies onto the digital platform, and to enable early conversions of video CVs into jobs. Initiating a strong campaign at the start of the project is also critical to convene new partners and leverage funds for attracting significant numbers of beneficiaries early on.

Replicability and Scalability

How easily could other organizations implement this initiative?
Difficult: Though the expertise as well as the networks and capabilities to source the beneficiaries would be challenging, other organizations could leverage the digital platform.

How easily can this initiative be expanded to include a larger number of participants?
Difficult: Extra funding and related capabilities would be required to source and coach beneficiaries.

About the Organization

Website: www.accenture.com
Sector: Professional Services
Size (number of employees): 100,000+
Headquarters: Dublin, Ireland

For Further Engagement

Contact name: Erika Cogne
Contact position: Corporate Citizenship Lead
Email: [email protected]