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Helping companies deliver personalized retail experiences

Key facts

  • Shopkick¹, widely used shopping app, collaborates with ShopperTrack, leading provider of consumer behaviour insights and location based analytics, to deliver in-store shopBeacon technologies to top retailers. 
  • Shopkick users share location and shopping journey information in exchange for a uniquely personalized experience with discounts and rewards from retailers.
  • The Shopkick app launched nationally in the U.S. in 2010 and expanded to Germany in 2014, rapidly growing its partner and user base.

Uniqueness

  • Macy’s has partnered with Shopkick, a shopping app with over 13 million users, to offer personalized recommendations, location-specific deals and rewards (known as ‘kicks’).
  • The shopBeacon service can welcome a shopper as they enter the store, even if they have not opened the Shopkick app on their smartphone.
  • Offers retail partners a significant reduction in the average cost per engagement, increases in average engagement to conversion and reduced cost per transaction.

Value

  • SK planet acquired Shopkick for $200 million in October 2014.
  • More than 20,000 shopBeacons have been deployed at 14,000 retail locations in the United States while the Shopkick app is available for 270,000 retail locations.
  • Shopkick driven sales at retailers surpass $1 billion, and the app has thus far generated over 13 million users.
  • Rated #1 most time spent in shopping app surpassing Ebay & Amazon.

Approach

  • Shopkick retail partners include: Macy’s, Target, Best Buy, JCPenney, Kraft, Unilever, P&G and many more (100+ national brands).
  • Since 2013 the shopBeacon service, which uses Bluetooth Low Energy beacons to detect when users enter the store, has been trailed at Macy’s flagship stores in New York and San Francisco.
  • Consumer privacy is valued, with customer data anonymized and aggregated to help retailers better engage shoppers on their path to purchase.

Shopkick is one of more than 100 case studies identified as part of the World Economic Forum’s Digital Transformation of Industries initiative.  An overview of the DTI program can be found here.

1. Sources: www.ShopperTrack.com; www.shopkick.com; WEF/Accenture Analysis

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