Monsanto Climate FieldView
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Using hardware and software intelligence to drive higher yields and lower risks for farmers
Key facts
- Monsanto¹ has expanded beyond its products portfolio to offer farmers hyper-personalized recommendations through field-level actionable intelligence to improve yields.
- The company’s Climate FieldView application captures and studies weather patterns, soil information and crop growth to deliver actionable intelligence to improve yields and reduce risks for farmers.
Uniqueness
- Detailed analysis of weather patterns based on data collected through sensors and from secondary sources allow Monsanto to provide fieldlevel intelligence to farmers, enabling them to lock in profits in case of drought, heavy rain or otherwise adverse weather conditions.
- The product also allows farmers to see field-level nitrogen supplies based on application, crop stage and weather.
Value
- The software provides Monsanto with huge amounts of data related to current crop patterns, weather forecasts and yields across regions, all of which can be effectively leveraged to develop better farming products and allow personalized services to farmers.
- Farmers benefit from better yields, lower risks and higher profitability.
- Farmers have mapped more than 75 million row crop acres with Climate Corp.’s digital agriculture platform, up from 50 million acres in 2014.
Approach
- Monsanto acquired the Climate Corporation, a maker of farm intelligence software that integrates with precision agriculture sensors and systems to deliver intelligence about current and future weather, soil and crop conditions.
- The company uses its extensive dealer network to support software roll-out and acts as an adviser to support decision-making and retain trust.
Monsanto Climate FieldView is one of more than 100 case studies identified as part of the World Economic Forum’s Digital Transformation of Industries initiative. An overview of the DTI program can be found here.
1. Source: www.climate.com, WEF/Accenture Analysis