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Partnering with Thomas Pink to design virtual fitting rooms to enhance the customer experience

Key facts

  • Companies such as Fits.me¹ allow retailers to benefit from concepts like virtual stores by providing the necessary agility and expertise without the need for large up-front investments.
  • Thomas Pink, a leading luxury shirt brand, was one of the first UK retailers to use the concept of a virtual fitting room, supported in this case by Fits.me.
  • Fits.me’s virtual store solutions are able to elevate product and services to experiences for their partners.

Uniqueness

  • Fits.me’s shopper fit-profiling solutions capture previously unknown customer data, including measurements and fit preferences, and then the platform matches shoppers to garments that are right for them.
  • The Fits.me platform efficiently collects and analyses garment details, including measurements, design intentions, grading rules and stretch factors. The tools that do this are scaled to work with thousands of retailers and millions of garments.

Value

  • Thomas Pink reports that customers entering the virtual fitting room are more likely to buy a product than those who don’t enter it (the virtual fitting room leads to a conversion rate that is 29.6% higher than that for consumers who don’t use the room).
  • The click-through rate (CTR) – the proportion of shoppers who use the Virtual Fitting Room during their visit to Thomas Pink – is almost one-in-five.

Approach

  • All Fits.me deployments include integration with the existing analytics systems of the retailer or brand concerned, to enable full, objective reporting.
  • Fits.me has partnered with brands such as Thomas Pink, Hugo Boss, QVC, J.Lindenberg and many more to design virtual store solutions.

Fits.me is one of more than 100 case studies identified as part of the World Economic Forum’s Digital Transformation of Industries initiative.  An overview of the DTI program can be found here.

1. Sources: Fits.me, Thomas Pink: Boosting Conversions and Improving the Shopping Experience with a Fits.me Virtual Fitting Room, WEF/Accenture Analysis

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