Together, the Forum and the Foundation pledge to accelerate the transition time from the usual 30 – 35 years that could be expected for a global undertaking of this kind to 5 – 10 years for major materials. The Collaboration will convene and commit players that control 5 – 10 percent of global volume in the four selected materials categories to participate from the outset. These will reap the rewards of becoming first-movers, as well as being flagships that demonstrate excellence to their peers, with the available platforms of the Forum and the Foundation to promote their leadership and the project. The initiative aspires to realise the economic and non-economic value of the circular economy. For example, the four to five waves established in this project would aim to reap net benefits of at least US$ 500 million and 100,000 new jobs, as well as to avoid/valorize 100 million tonnes of materials waste within five years. The concrete goal will be defined during the initial phase of the project. Progress will be quantified on a regular basis using the circularity calculator, along the dimensions of materials, labour and energy inputs, as well as carbon emissions and balance of trade.