2. Why the time to act is now
An essential motive for adopting the circular economy as outlined in the previous chapter is the opportunities to benefit from arbitrage—by better harnessing the value of materials, labour, energy and capital embedded in products after the end of each cycle of use than what is possible with conventional manufactured products, which are not designed for reverse cycles. The attractiveness of these circular models rises if resource prices are likely to remain high or even increase, and if the costs of establishing the necessary reverse cycle networks decline. These two conditions are very much in place, as this chapter will show, suggesting that the time to accelerate the transition towards a circular economy at scale is now.