Chief Executive Officer and Co-Founder
Number of employees: 47
Year founded: 2010
Pte Lted Block 59, Mohamed Sultan Road, 04-08/09/10
From Venezuelan telenovelas with Vietnamese subtitles to Japanese anime subtitled in Polish, Viki is an online video-on-demand service powered by a community of passionate fans who volunteer to translate their favourite content from around the world into different languages.
Viki sees itself as building cultural bridges across language gaps that have, until now, prevented even the most popular primetime shows in many countries from travelling far beyond home. Using the website’s collaborative tools, Viki’s community of translators subtitles new movies, music videos and television programmes into multiple languages within hours of them coming online. Over 400 million words have been translated into 163 languages.
Viki’s content comes from deals with major broadcasters such as NBCU, the BBC and KBS. It makes its revenue from advertising, which it shares with the content creators, along with information about which territories the programmes are proving popular in – information that can help the content creators to discover potentially lucrative new markets. Korean movies, for example, have proved to be extremely popular in Saudi Arabia.
More than 20 million people watch shows on Viki every month, with a fast-growing proportion using mobile devices to view programmes and connected devices to stream to their televisions. Many are motivated by discovering new cultures and learning languages, just as Viki’s community of translators are motivated by sharing their culture and, in some cases, keeping languages alive. Impressed by the speed and quality of the Viki community’s subtitle translations, more and more content creators are coming on board