Chief Executive Officer and Co-Founder
Location: Mannheim, Germany
Number of employees: 50+
Year founded: 2009
Imagine walking into a store and always finding the items you are interested in arranged front-and-centre on the first set of shelves. This is the kind of online experience Adtelligence is pioneering. Its Convert+ platform allows a website to be constructed on the fly, based on information about the person who has just clicked through to it.
Suppose, for example, that a sportswear retailer’s website is simultaneously visited by two people. One is a female, 18-year-old swimming enthusiast who has clicked on a Facebook ad targeted at her demographic. The other lives in a retirement town and just Googled terms related to golf. Convert+ instantly and seamlessly constructs different websites for each visitor – different messages, images, design, product selection, and so on.
Adtelligence improves on the traditional approach of creating bespoke landing pages for each campaign and keyword in two ways. Firstly, it automates the process, optimizing for the “long tail” of relatively rare keywords. Secondly, it makes it easier to experiment with different site designs, and – through the power of big data and machine learning – automatically identify what works and optimize accordingly.
Convert+ customers have increased their revenue by converting more website visits into sales. More broadly, Adtelligence envisions leading the way towards an “ultra-personalized” Internet, where it becomes normal for websites to improve their service by choosing what to show visitors based on who they are, and – especially important with the growth of mobile platforms – where they are.