BD (Becton, Dickinson and Company)
Design new products and services
In the late 1980s, concern was growing among health workers regarding disease transmission risks from needle-stick injuries in their work environment. Although, BD (Becton, Dickinson and Company) was the largest producer of needles in the world, the company identified safety-engineered designs as a key area for business growth and social impact. In the 1990s and 2000s, BD invested over $1 billion to redesign its needle-based devices and recapitalize manufacturing in order to transition most of the company’s needle product lines to safety-engineered designs. The company also invested in advocacy, training and an occupational injury surveillance system to raise awareness and encourage safer practices in hospitals.
By 1994, a key safety product category generated $70 million in sales just in the United States. This product eliminated needles entirely for IV access procedures, the highest frequency cause of injuries at the time. Moreover, safety-engineered devices became the single largest source of growth for BD over the last 25 years. Today, these devices generate over $2.6 billion annually in global turnover – a successful strategy that, in many countries, preceded legislation requiring health facilities to use them.
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