Making the Outlook on the Global Agenda 2014
At the end of 2012, we launched a consulting project with the Saïd Business School (SBS) at Oxford University to re-evaluate both the Survey on the Global Agenda (our annual research product) and the Outlook on the Global Agenda (the annual flagship publication of the Network of Global Agenda Councils).
An important conclusion from the SBS consultancy was that the Survey should be both more comprehensive and more specific than it had been in previous years. In the past, the survey had been used to identify important global trends. The next step was to ask respondents why they matter, who they affect, and – perhaps most importantly – what do to about them. Pushing further, we decided to examine emerging issues and regional challenges.
A team of experts and thought-leaders was assembled from amongst the Global Agenda Councils, as well as the Young Global Leaders (all aged 40 or under) and the Global Shapers (all aged 30 or under). We employed the Delphi method – a structured communication technique used to arrive at forecasts or decisions – with our team of experts to define which trends would be considered in the survey.
The survey was launched in July for Global Agenda Council Members, Young Global Leaders, Global Shapers and business constituents.
In total, we received 1,592 responses from 112 countries around the world, increasing our regional responses to a statistically relevant number and allowing us to conduct regional analyses, as well as compare and contrast results from different parts of the world for the first time.
Each of the responses included 10 open-field answers. This qualitative data is important to our methodology on many levels, from identifying emerging issues to capturing ideas on what to do about them. We fed the open-field answers into an online platform to be bucketed, correlated, coded and further sub-coded. With the quantitative data, we produced snapshots of responses by country, region, stakeholder and age, to discover its nuances. In a third phase, we combined the qualitative and quantitative results for an overall picture of what the data was telling us in its entirety.
The Outlook benefited from the support of many people both inside and outside the Network of Global Agenda Councils. Our core team was supported by resources from the Risk Response Network and the Centre for Business Engagement within the World Economic Forum, as well as specialised consultants. And of course none of it would have been possible without the insight and expertise of our Global Agenda Council Members.
We also collaborated with Pew Research Center, which allowed us access to the data from its Global Attitudes Project, and advised on survey questions. We collaborated with experts in open-source data, ensuring that the Outlook integrated key information from a wide variety of sources. And we worked with creative agency Human After All to design and publish the Outlook.
The ideas presented here aren’t just for the world leaders who assemble at Davos-Klosters. We hope they reach everyone who cares about global issues and wants to use knowledge and understanding to make the world a better place
If you’d like to know more about the data, contact the Global Agenda Council Team of the World Economic Forum at [email protected]
World Economic Forum
W. Lee Howell, Managing Director, Member of the Managing Board
Martina N. Gmür, Senior Director, Head of the Network of Global Agenda Councils
Peter Bisanz, Associate Director, Head of Outreach, Global Agenda Councils
Isabel de Sola, Associate Director, Global Agenda Councils
Karine Von, Engagement Manager, Global Agenda Councils
Benjamin Prampart, Senior Nomination Associate, Global Agenda Councils
Rigas Hadzilacos, Research Analyst, Global Agenda Councils
Stefan Hall, Research Analyst, Global Agenda Councils
Aude Lanois, Associate and Survey Analyst, Global Agenda Councils
Special thanks to the entire Global Agenda Council Team
World Economic Forum
Michael Hanley, Senior Director, Communications
Kamal Kimaoui, Director, Head of Production and Design
Ann Brady, Associate Director, Head of Editing
Oliver Cann, Associate Director, Media Relations
Design & Words
Human After All (humanafterall.co.uk)
Design Resources Ltd (designresourcesltd.com)
Survey & Data
Oxford Strategic Consulting Project, Saïd Business School, University of Oxford
Stephan Chambers, Director of the MBA Degree
Marc J. Ventresca, Fellow and University Lecturer
Pew Research Center1
Alan Murray, President
Elizabeth Mueller Gross, Vice President
James Bell, Director of International Survey Research
Richard Wike, Director of Global Attitudes
Diane Purvin, PhD, Qualitative Research Consultant, CT Policy Research
Anna Zawilska, PhD Student, Department of Computer Science, University of Oxford
Rosa J. Cho, Doctoral Student, NYU School of Social Work
Mona Hammami, Senior Manager, Office of Strategic Affairs, Abu Dhabi Crown Prince Court
Seth A. Rosenthal, PhD, Survey Methodologist, Yale Project on Climate Change Communication
All images © Reuters. Full credits available within the report.
In focus All images © Reuters
Stephen Lam, Jason Lee, Romeo Ranoco, Aly Song
Regional challenges All images © Reuters
Tomas Bravo, Katrina Manson, Hamad I Mohammed, Aly Song
Future agenda All images © Reuters
Peter Andrews, Yuriko Nakao, NASA