Plans for 2013
Looking Forward: Proposed Steps for Phase 2 (2013)
Phase 2 of the project will entail deeper and more dynamic engagement with stakeholders. Pilots will be conducted in one or two selected countries to develop a more detailed understanding of how the issues raised here could be addressed. The activities in Phase 2 may also include a bottom-up approach that will draw individuals into helping co-design the project via social media outreach. The initiatives proposed for Phase 2 include:
1. Engaging targeted stakeholders and influencers: Launch a rolling global engagement campaign in conjunction with respective Forum regional meetings, and leverage major global events to drive sustained impact over 12 months. Steps could include:
A. Identifying target audiences to share the research with, including policy-makers and law-makers, media, entertainment and information companies, university professors and civil groups.
B. Developing and executing engagement plans for each target audience (e.g. time, location and format). This will include documenting and synthesizing insights, as was done in the Phase 1 regional workshops.
C. Engaging a subgroup of stakeholders and influencers to further disseminate the report from Phase 1, particularly in countries that could host a pilot.
2. Conduct Country Pilots: Follow the global launch of the engagement plan with one or two country-level pilots that test and gather learnings through tailored whitepapers and research.
A. Select host countries based on need, level of engagement and perceived impact of collaboration.
B. Share research from Phase 1 with stakeholders in pilot countries, including representatives from governments, businesses and the general public. This will enable a deeper understanding of the issues specific to the pilot countries.
C. Collaborate with a country-specific task force composed of government, businesses and civil society representatives.