Norms and Values in Digital Media Survey
ComScore/World Economic Forum analyzed opinions on and behavior towards the Internet and other emerging technologies around the world in September 2012
Study Design: Overall study design leveraged an online quantitative survey. The survey took (on average) 20 minutes to complete and was provided in the native language where available. The survey fielded between September 13 and 24th, 2012
Weighting: Survey respondents were weighted based on age nested with gender within the online population of the particular country. For “Middle East Countries,” “Other African Countries,” Saudi Arabia and Egypt, comScore does not have online population figures, and therefore is reporting unweighted results for these regions/countries

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Download full survey results here: Norms and Values in Digital Media Survey 2012 PDF
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