The World Economic Forum and The Boston Consulting Group (BCG) partnered to research and understand the most effective innovation practices for driving sustainable growth in emerging markets. The study involved detailed reviews of more than 1,000 companies, coupled with interviews of almost 200 business executives. The research covered all emerging regions and industry sectors.
The project began with compilation of a list of more than 1,000 emerging market-based companies with annual sales ranging from US$ 25 million to US$ 5 billion. The list was drawn from the experience and knowledge of those in the Forum’s network, from the array of companies with which BCG has worked, from interviews with experts and publicly available listings, and from the expertise of the study’s project advisory group.
After gauging the companies in light of criteria such as sustainability, innovation and scalability, the project filtered out a shortlist of 150. Further analysis – including additional interviews with experts – yielded a penultimate list of about 50 companies. A final round of investigation, in most cases involving interviews with the CEOs and Chairpersons of those remaining organizations, led to the selection of those we call the New Sustainability Champions.