Box 3: Insights from the Executive Opinion Survey 2014
The respondents of the Executive Opinion Survey largely reflect the characteristics and diversity of the economic fabric of the countries covered. They also demonstrate the efforts undertaken by the Partner Institutes to follow the sampling guidelines. Figure 1 presents selected statistics about the Survey’s demographics.
Because small- and medium-sized enterprises (SMEs) account for a large share of economic activities in most countries, the Survey aims to collect the opinion of executives from those smaller companies (Figure 1a). Indeed, small enterprises, defined here as those with fewer than 50 employees, account for 27 percent of the sample in Advanced Economies and Emerging and Developing Asia and for 48 percent in Sub-Saharan Africa, also reflecting the respective economic structure of these regions. The Partner Institutes are asked to collect a mix of SMEs and large companies.
The Survey also aims to capture the diversity of companies in terms of ownership (Figure 1b). On average, 19 percent of the surveyed companies’ equity is owned by foreigners (as either minority or majority shareholders).
Further, the Survey sampling also aims to ensure the coverage of a variety of non-exporting and exporting companies (Figure 1c). Regular exporters (companies for which exports account for more than 50 percent of revenues) account for just 6 percent of the sample in the Commonwealth of Independent States and as much as 22 percent in Advanced Economies.
Finally, in alignment with the Forum’s sampling guidelines, approximately a third of the 2014 Survey respondents are “repeat” respondents—that is to say, they are executives who have previously taken part in the Survey (Figure 1d). This improves the comparability of data across years.