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Disrupting Unemployment

  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet
Disrupting Unemployment   Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
Home
Disrupting Unemployment   Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
Home
Disrupting Unemployment Home
  • Report Home
  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet

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Key Partners

 

Status

Start year of the initiative:
2011 – still ongoing.

Next steps of initiative:
Regional expansion: Tanzania as part of second phase

End the initiative:
In 2016. 2015 for Phase 1 and 2019 for Phase 2

Impact

Country(ies) of impact: 
Kenya, Rwanda, Uganda, Tanzania

   

 

Number of people impacted annually: 
15,000 in four years and 48,015 over the next five years as part of Phase 2

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Number of youth trained
  • Number of youth who’ve started their own small business and the number of jobs created
  • Number of youth finding employment
  • Beneficiary income increases
  • Improvements in participants’ development assets essential for successful economic engagement

Benefit to organization: 

  • Indirect benefit to organization

Key Partners

 

Status

Start year of the initiative:
2011 – still ongoing.

Next steps of initiative:
Regional expansion: Tanzania as part of second phase

End the initiative:
In 2016. 2015 for Phase 1 and 2019 for Phase 2

Impact

Country(ies) of impact: 
Kenya, Rwanda, Uganda, Tanzania

   

 

Number of people impacted annually: 
15,000 in four years and 48,015 over the next five years as part of Phase 2

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Number of youth trained
  • Number of youth who’ve started their own small business and the number of jobs created
  • Number of youth finding employment
  • Beneficiary income increases
  • Improvements in participants’ development assets essential for successful economic engagement

Benefit to organization: 

  • Indirect benefit to organization

Strengthening Rural Youth Development through Enterprise Programme (STRYDE)

Submitted by The Mastercard Foundation

Objective

To equip young people in rural areas with skills, training and mentoring to help secure job and entrepreneurship opportunities in high-potential agricultural value chains.

Overview and Main Activities

TechnoServe and The MasterCard Foundation partner to deliver the four-year STRYDE programme to help develop commercial agriculture and other rural business models that enable youth in Sub-Saharan Africa to think about farming and off-farm activities as a business proposition. The programme delivers a comprehensive package of services: skills training, job placement, business development, mentoring and access to capital. The programme rests on four main pillars:

  1. Training and Aftercare Programme (12 months): A three-month training programme designed to develop life, entrepreneurship and career skills, followed by a nine-month follow-up programme that includes business mentorship and counselling from a youth trainer, employment linkages and linkage to financial institutions. Participants are trained in groups often building on existing youth structures.
  2. Business Plan Competitions: Experiential business exercises and 14 programme -sponsored business plan competitions for youth – as part of the aftercare programme – who want to start or grow their own business. Winners receive awards that help fund their ventures. There is currently one BPC per cohort in Kenya and Uganda; the Rwandan government runs the BPCs in that country.
  3. Job Fairs with local businesses: Designed to connect youth to apprenticeships, internships and create demand for programme graduates. Knowledge and networks in a range of agricultural and other sectors including dairy, coffee, cotton, horticulture, livestock and retail distribution are leveraged to identify jobs and promote hiring.
  4. Disseminate Knowledge Across the Region: At biannual meetings across East Africa, stakeholder share learnings and best practices, and promote adoption of similar approaches with government ministries, agricultural producers, NGOs and other private businesses.

The programme is administered by TechnoServe and has country-level steering committees comprised of representatives from the private sector, government and donor communities that meet quarterly to review programme activities and attract new partners.

The programme is conducted in partnership with the US Department of Agriculture, US Agency for International Development and Rwanda’s Ministry of Youth and ICT; as well as the Bill and Melinda Gates Foundation, Uganda’s Vision Fund and Kenya’s Housing Finance Foundation.

Success Factors and Challenges

Most critical success factors:

  • Private sector engagement: Business Plan Competition sponsorship, employment opportunities and technical skills development
  • Significant support and engagement from Rwanda’s Ministry of Youth and ICT and district authorities
  • Participatory training methodology using real life examples
  • Exchange visits to learn and gain hands-on experience,
  • Personalized mentorship and coaching for entrepreneurs
  • Personal effectiveness training

Main challenges:

  • Overcoming potential employers’ reluctance to hire and invest in youth
  • Facilitating access to financing for youth
  • Reluctance of financial service providers to develop loan products
  • Lack of technical skills among youth
  • Accommodating youth with different education levels within training groups
  • Finding opportunities to for early school-leavers
  • Providing sufficient aftercare and mentorship to the most vulnerable youth

Recommendations for Others

The aftercare component (particularly the first three months) is critical for success. There are now local-level BCPs in addition to regional/national competitions, resulting in greater participation among youth and local stakeholders, which are, taking over training, aftercare and other key functions. Group participation is key, since it facilitates access to finance and land. Furthermore, it is also important that participants engage in developing a business plan. Finally, partnering with employment agencies and vocational/technical organizations helps provide specialized skills training during the aftercare component.

Replicability and Scalability

How easily could other organizations implement this initiative?
Easy: This is a proven model that requires sufficient resources and an organization with experience and reach in rural communities.

How easily can this initiative be expanded to include a larger number of participants?
Easy: The model is easy to replicate with the requisite resources.

About the Organization

Website: www.mastercardfdn.org
Sector: Non-Profit
Size (number of employees): Up to 1,000
Headquarters: Toronto, Canada

For Further Engagement

Contact name: Chris Donohue
Contact position: Regional Programme Director (TechnoServe)
Email: [email protected]

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