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Disrupting Unemployment

  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet
Disrupting Unemployment   Google for Entrepreneurs
Home
Disrupting Unemployment   Google for Entrepreneurs
Home
Disrupting Unemployment Home
  • Report Home
  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet

Share

Key Partners

 

Status

Start year of the initiative:
2011 – still ongoing. Google has been active with start-ups and entrepreneurs since day one but officially started the Google for Entrepreneurs team in 2011.

Next steps of initiative:
Global and regional expansion.

Impact

Country(ies) of impact: 
Global

   

 

Number of people impacted annually: 
300,000

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Number of start-ups reached
  • Amount of non-Google funding start-ups receive
  • Number of jobs participating start-ups have created
  • Number of events/trainings held
  • Number of participants attending events
  • Biannual feedback/survey

Benefit to organization: 

  • Indirect benefit to organization

Key Partners

 

Status

Start year of the initiative:
2011 – still ongoing. Google has been active with start-ups and entrepreneurs since day one but officially started the Google for Entrepreneurs team in 2011.

Next steps of initiative:
Global and regional expansion.

Impact

Country(ies) of impact: 
Global

   

 

Number of people impacted annually: 
300,000

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Number of start-ups reached
  • Amount of non-Google funding start-ups receive
  • Number of jobs participating start-ups have created
  • Number of events/trainings held
  • Number of participants attending events
  • Biannual feedback/survey

Benefit to organization: 

  • Indirect benefit to organization

Google for Entrepreneurs

Submitted by Google

Objective

To grow communities of entrepreneurs and start-ups and equip them with skills and resources to pursue their ideas.

Overview and Main Activities

The initiative supports over 70 projects in 125 countries. Selected projects include:

  • Google Campus: Community hubs where entrepreneurs come to learn, share ideas and launch start-ups. Campuses are currently live in London and Tel Aviv. Madrid, Sao Paulo, Seoul and Warsaw Campuses are scheduled to launch in 2015. Campuses partner with specialist corporate partners, universities and successful entrepreneurs. The London Campus, for example, works with Seedcamp, TechHub, Central Working, Startup Weekend (see below) and other organizations to provide entrepreneurs and start-ups with support at various stages of their business. Google employees provide one-on-one mentoring on a variety of topics, from legal issues to mobile design. The free speaker series offers thought leaders and workshops on various topics to educate early-stage entrepreneurs on all aspects of starting and growing businesses – including business skills, design marketing, law, finance and technology. Last year at London Campus, employees mentored 1,100 start-ups and supported over 1,000 events.
  • Lemonade Day: A free, experiential learning programme that teaches childrem basic economic literacy and business skills, and provides them with hands-on experience on how to start, own and operate their own business – a lemonade stand. Participants receive step-by-step lessons and are supported by staff who guide them through the planning, budgeting, investment, procurement, marketing and selling process of lemonade. Online versions of the curriculum are also available so that children everywhere can learn about entrepreneurship.
  • Startup Weekend: The non-profit Startup Weekend helps participants become entrepreneurs and start their own business. All Startup Weekend events follow the same model. On Friday, attendees pitch their start-up idea and receive feedback from their peers. Teams organically form around the top ideas, which are determined by popular vote. Over Saturday and Sunday, teams focus on business model creation, coding designing and market validation, practicing LEAN start-up methodologies and building a minimal viable product. On Sunday evening teams demonstrate their prototypes and receive valuable feedback from a panel of experts. On average, half of Startup Weekend’s attendees have technical or design backgrounds; the other half have business backgrounds.

Success Factors and Challenges

Most critical success factors:

  • Google’s entrepreneurial culture – technical experts, an understanding of what makes entrepreneurial communities thrive, and financial support to help partners grow
  • Local community of entrepreneurs with a wide audience
  • Partnerships with technology leaders

Main challenges:

  • Getting to scale globally while maximizing local impact

Recommendations for Others

A data and customer driven approach to designing programmes and projects – versus a silo approach – ensures programmes have demand and fill a market gap. Therefore, it is important to start every project with customer research, data and interviews before taking action.

Replicability and Scalability

How easily could other organizations implement this initiative?
Easy: The diversity of programmes means some of them are fairly simple to adopt. For example, it is easy to get young employees to mentor start-ups.

How easily can this initiative be expanded to include a larger number of participants?
Difficult

About the Organization

Website: www.google.com
Sector: Information Technology
Size (number of employees): 50,000 – 100,000
Headquarters: Mountain View, United States

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