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Disrupting Unemployment

  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet
Disrupting Unemployment   Born to Be
Home
Disrupting Unemployment   Born to Be
Home
Disrupting Unemployment Home
  • Report Home
  • Preface
  • Case Studies
    • 2020 Legacy of Good Plan
    • 5by20
    • A-B
      • Activate
      • Apprenticeship Programme
      • Apprenticeship Programme
      • Automotive Manufacturing Technical Education Collaborative (AMTEC)
      • Born to Be
      • Bridge Academy London
      • Buen Trabajo (“Good Job”)
    • C-E
      • Centum Learning
      • Cherie Blair Foundation for Women
      • Coletivo
      • Dangote Academy of Learning and Development
      • Digital Jobs Africa
      • Dual Vocational Education and Training Programme
      • Enterprise Gardens
      • Entrepreneurship Mindset Index
      • Escola Escritório Programme
      • [email protected]
    • F-I
      • facealemploi.tv
      • Fast Start
      • Foundation Programme
      • Future Leaders Programme
      • Generation (Social Initiative)
      • Global Education Initiative – STEM Brazil Learning Programme
      • Global Girls Entrepreneurship Project
      • Global Internship Programme for Unemployed Youth
      • Google for Entrepreneurs
      • Helping Women Get Online
      • Infrastructure Leasing & Financial Services Skills Development Corporation
      • Internship Programme
      • It’s TYME and Unlocking Youth Potential (UYP)
    • J-L
      • JOBLINGE
      • Junior Achievement and Marsh & McLennan Companies
      • Junior Power
      • Juntos por el Empleo de los Mas Vulnerable (“Together for Employment for the Most Vulnerable”)
      • LEAP Mentorship and Coaching Development Programme
      • Leveraging Unique Talents of People with Autism
      • Lifelong Learning Apprenticeship
      • Linking Postgraduate Students with Job Opportunities
      • Localizing a Business Process Outsourcing Industry
    • M-P
      • Made in Italy
      • Management Trainee Programme
      • Movement for Alternatives and Youth Awareness (MAYA)
      • National Industrial Training Institute
      • National Youth Policy 2014
      • Nayee Disha (“New Direction”)
      • Nestlé needs YOUth
      • Networking Academy
      • Pan African Graduate Development Programme
      • Partnership for Economic Opportunities through Technology in the Americas (POETA)
      • PepsiCo México Foundation
      • Project Business
      • Prominp
    • R-T
      • REACH Project
      • Satya Bharti School Programme
      • Saudi Aramco Entrepreneurship Center
      • Save the Children and Accenture
      • Sino-German Automotive Vocational Education Project
      • Skills to Succeed Academy
      • Solutions for Youth Employment Coalition (S4YE)
      • StartUp Europe
      • StreetWise Partners Career Ventures Programme
      • Strengthening Rural Youth Development through Enterprise Programme (STRYDE)
      • Sustainable Living Young Entrepreneurs Awards
      • TEACH Ambassadors
      • Teacher Support Programme
      • Think Forward
      • Tshepo 10 000 (“Hope”)
    • U-Z
      • Udaan Programme
      • Upstream Professional Development Center
      • Vocational Training Cooperation
      • Women Development Programme
      • Women Employment Organization
      • Young Entrepreneurs Incubation Programme and Business Skills Development Programme
      • Youth Business International
      • Youth Employment Accelerator
      • Youth Unemployment Initiative
      • YouthActionNet

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Key Partners

 

Status

Start year of the initiative:
Start year of the initiative: 2013 launched in the UK with roll-out to main Deutsche Bank regions in 2014 – Still ongoing.

Next steps of initiative:
Regional expansion: Engaging in dialogue on role of business in education. Global expansion: Continue global expansion in 2015.

Impact

Country(ies) of impact: 
Brazil, Cambodia, China, Germany, Hong Kong, India, Indonesia, Korea, Malaysia, Mauritius, Philippines, Singapore, South Africa, Spain, Sri Lanka, Thailand, Taiwan, United States, United Kingdom, Vietnam

   

 

Number of people impacted annually: 
More than 400,000 young people worldwide benefit from around 140 educational programmes.

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Impact is measured with the Global Impact Tracking research, Deutsche Bank’s annual Global Impact Tracking (GIT). It evaluates whether the investments are aligned with the goal of building social capital.

Benefit to organization: 

  • Direct benefit to organization
  • Indirect benefit to organization

Key Partners

 

Status

Start year of the initiative:
Start year of the initiative: 2013 launched in the UK with roll-out to main Deutsche Bank regions in 2014 – Still ongoing.

Next steps of initiative:
Regional expansion: Engaging in dialogue on role of business in education. Global expansion: Continue global expansion in 2015.

Impact

Country(ies) of impact: 
Brazil, Cambodia, China, Germany, Hong Kong, India, Indonesia, Korea, Malaysia, Mauritius, Philippines, Singapore, South Africa, Spain, Sri Lanka, Thailand, Taiwan, United States, United Kingdom, Vietnam

   

 

Number of people impacted annually: 
More than 400,000 young people worldwide benefit from around 140 educational programmes.

  

 

Time to intended impact:

Less than 2 years

 

Metrics:

  • Impact is measured with the Global Impact Tracking research, Deutsche Bank’s annual Global Impact Tracking (GIT). It evaluates whether the investments are aligned with the goal of building social capital.

Benefit to organization: 

  • Direct benefit to organization
  • Indirect benefit to organization

Born to Be

Submitted by Deutsche Bank

Objective

To break the cycles that lead to youth unemployment through early intervention, working in partnership with groups ranging from grassroots organizations to thought leaders.

Overview and Main Activities

Born to Be targets the barriers that prevent young people from achieving their full potential, e.g. the skills gap between what schools teach and what employers want, the inequality that means some young people enjoy more and better educational opportunities than others and the poverty that limits the ability to learn. More than 400,000 young people worldwide benefit from around 140 educational programmes. In addition, Deutsche Bank employees have volunteered 40,000 hours for education projects and transferred skills, knowledge and management support.

Born to Be focuses resources on those who most need support: the disadvantaged, underprivileged and marginalized, and aims to:

Build and strengthen youth confidence by raising aspirations

  • Develop employability skills
  • Provide access to learning and employment opportunities
  • Regional Focuses and Project Examples

Germany: Activities focus on improving the equality of opportunity in education for children of socially disadvantaged families. The COMPASS OF STUDIES initiative provides mentoring and support for young people from non-academic backgrounds to pursue a university career. More than 90% of participants enrol in a college or university.

United Kingdom: Activities focus on youth unemployment and aim to reach 160,000 young people over four years. By the end of 2014, programmes have reached over 100,000. The Sported Foundation combines sport with education to promote aspirations for the future, attitude for learning, attendance at school and college, academic achievement and aptitude and employability among young people who are at risk of exclusion.

South Africa: Activities focus on fostering early childhood and high school learner development. The Bulungula Incubator helps develop an early learning centre, pre-schools, libraries, after-school enrichment programmes and teacher training to improve access to education for the children of Xhora Mouth, one of the poorest regions of the country. The programme benefits more than 6,800 people.

Asia: Activities focus on improvement in education and provision of access to basic necessities like clean drinking water and food, as well as to healthcare and a secure living environment. In India, the Bharti Foundation provides free quality education for children in rural India, with special focus on girls. Currently, the 254 Satya Bharti Schools reach more than 39,000 children across six states. In the Philippines, the Families and Children for Empowerment and Development Foundation (FCED) empowers children of the urban poor in slum areas of Manila by providing educational assistance.

United States: Activities focus on promoting equality of education for young people from disadvantaged backgrounds, including students from low-income and immigrant backgrounds. The Strive for College programme helps 1,000 students apply to, enrol in and afford college.

Success Factors and Challenges

Most critical success factors:

  • Engagement of youth at an early age to give them skills and confidence
  • Taking into account local context for addressing skills and education gaps for youth
  • Strong volunteering culture within Deutsche Bank
  • Engaging in dialogue with thought leaders and policy makers, i.e. identifying skills gaps, skills required by employers

Main challenges:

  • Working collaboratively with multi-stakeholder organizations that can accelerate effective policies and skills development

Recommendations for Others

Positive and supportive response to the Born to Be programme is largely due to the fact that it was piloted and tested in one region before implementing across other regions. Piloting it allowed for flexibility aligning global strategic intent to regional contexts, which had greater alignment and buy in from the businesses.

Replicability and Scalability

How easily could other organizations implement this initiative?
Easy: Depending on sector and company, it may take considerable time to develop the partnerships, ensure top management support and funding, as well as employee interest.

How easily can this initiative be expanded to include a larger number of participants?
Difficult: Mentoring and educational support require long-term commitment of all partners that, ideally, work across all regions and can measure impact at a local and global level.

About the Organization

Website: www.db.com
Sector: Banking and Capital Markets
Size (number of employees): 50,000-100,000
Headquarters: Frankfurt, Germany

For Further Engagement

Contact name: Lareena Hilton
Contact position: Global Head of Brand Communications & CSR
Email: [email protected]

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