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Key Partners
Status
Start year of the initiative:
Start year of the initiative: 2013 launched in the UK with roll-out to main Deutsche Bank regions in 2014 – Still ongoing.
Next steps of initiative:
Regional expansion: Engaging in dialogue on role of business in education. Global expansion: Continue global expansion in 2015.
Impact
Country(ies) of impact:
Brazil, Cambodia, China, Germany, Hong Kong, India, Indonesia, Korea, Malaysia, Mauritius, Philippines, Singapore, South Africa, Spain, Sri Lanka, Thailand, Taiwan, United States, United Kingdom, Vietnam
Number of people impacted annually:
More than 400,000 young people worldwide benefit from around 140 educational programmes.
Time to intended impact:
Less than 2 years
Metrics:
- Impact is measured with the Global Impact Tracking research, Deutsche Bank’s annual Global Impact Tracking (GIT). It evaluates whether the investments are aligned with the goal of building social capital.
Benefit to organization:
- Direct benefit to organization
- Indirect benefit to organization
Key Partners
Status
Start year of the initiative:
Start year of the initiative: 2013 launched in the UK with roll-out to main Deutsche Bank regions in 2014 – Still ongoing.
Next steps of initiative:
Regional expansion: Engaging in dialogue on role of business in education. Global expansion: Continue global expansion in 2015.
Impact
Country(ies) of impact:
Brazil, Cambodia, China, Germany, Hong Kong, India, Indonesia, Korea, Malaysia, Mauritius, Philippines, Singapore, South Africa, Spain, Sri Lanka, Thailand, Taiwan, United States, United Kingdom, Vietnam
Number of people impacted annually:
More than 400,000 young people worldwide benefit from around 140 educational programmes.
Time to intended impact:
Less than 2 years
Metrics:
- Impact is measured with the Global Impact Tracking research, Deutsche Bank’s annual Global Impact Tracking (GIT). It evaluates whether the investments are aligned with the goal of building social capital.
Benefit to organization:
- Direct benefit to organization
- Indirect benefit to organization
Born to Be
Submitted by Deutsche Bank
Objective
To break the cycles that lead to youth unemployment through early intervention, working in partnership with groups ranging from grassroots organizations to thought leaders.
Overview and Main Activities
Born to Be targets the barriers that prevent young people from achieving their full potential, e.g. the skills gap between what schools teach and what employers want, the inequality that means some young people enjoy more and better educational opportunities than others and the poverty that limits the ability to learn. More than 400,000 young people worldwide benefit from around 140 educational programmes. In addition, Deutsche Bank employees have volunteered 40,000 hours for education projects and transferred skills, knowledge and management support.
Born to Be focuses resources on those who most need support: the disadvantaged, underprivileged and marginalized, and aims to:
Build and strengthen youth confidence by raising aspirations
- Develop employability skills
- Provide access to learning and employment opportunities
- Regional Focuses and Project Examples
Germany: Activities focus on improving the equality of opportunity in education for children of socially disadvantaged families. The COMPASS OF STUDIES initiative provides mentoring and support for young people from non-academic backgrounds to pursue a university career. More than 90% of participants enrol in a college or university.
United Kingdom: Activities focus on youth unemployment and aim to reach 160,000 young people over four years. By the end of 2014, programmes have reached over 100,000. The Sported Foundation combines sport with education to promote aspirations for the future, attitude for learning, attendance at school and college, academic achievement and aptitude and employability among young people who are at risk of exclusion.
South Africa: Activities focus on fostering early childhood and high school learner development. The Bulungula Incubator helps develop an early learning centre, pre-schools, libraries, after-school enrichment programmes and teacher training to improve access to education for the children of Xhora Mouth, one of the poorest regions of the country. The programme benefits more than 6,800 people.
Asia: Activities focus on improvement in education and provision of access to basic necessities like clean drinking water and food, as well as to healthcare and a secure living environment. In India, the Bharti Foundation provides free quality education for children in rural India, with special focus on girls. Currently, the 254 Satya Bharti Schools reach more than 39,000 children across six states. In the Philippines, the Families and Children for Empowerment and Development Foundation (FCED) empowers children of the urban poor in slum areas of Manila by providing educational assistance.
United States: Activities focus on promoting equality of education for young people from disadvantaged backgrounds, including students from low-income and immigrant backgrounds. The Strive for College programme helps 1,000 students apply to, enrol in and afford college.
Success Factors and Challenges
Most critical success factors:
- Engagement of youth at an early age to give them skills and confidence
- Taking into account local context for addressing skills and education gaps for youth
- Strong volunteering culture within Deutsche Bank
- Engaging in dialogue with thought leaders and policy makers, i.e. identifying skills gaps, skills required by employers
Main challenges:
- Working collaboratively with multi-stakeholder organizations that can accelerate effective policies and skills development
Recommendations for Others
Positive and supportive response to the Born to Be programme is largely due to the fact that it was piloted and tested in one region before implementing across other regions. Piloting it allowed for flexibility aligning global strategic intent to regional contexts, which had greater alignment and buy in from the businesses.
Replicability and Scalability
How easily could other organizations implement this initiative?
Easy: Depending on sector and company, it may take considerable time to develop the partnerships, ensure top management support and funding, as well as employee interest.
How easily can this initiative be expanded to include a larger number of participants?
Difficult: Mentoring and educational support require long-term commitment of all partners that, ideally, work across all regions and can measure impact at a local and global level.
About the Organization
Website: www.db.com
Sector: Banking and Capital Markets
Size (number of employees): 50,000-100,000
Headquarters: Frankfurt, Germany
For Further Engagement
Contact name: Lareena Hilton
Contact position: Global Head of Brand Communications & CSR
Email: [email protected]