Delivering personalized education through its AI-powered language-learning platform
- Duolingo offers personalized education at scale by utilizing machine-learning capabilities to adapt lessons to the progress that an individual learner makes. The mobile-based platform is adaptive to each user and provides an entertaining experience through its gamified design.
- In 2015 Duolingo extended its free service to schools and aims to tackle the global problem of illiteracy.
- Duolingo brings aspects of gamification into the learning experience, breaking lessons into blocks of a couple minutes, and using strength bars to signal how well a concept has been learned. This data is then utilized to curate the next lesson.
- Users can set individual daily goals and even compete with friends on lesson progress.
- Educators using Duolingo for Schools are able to track individual student progress on a dashboard.
- Valued at ~$470 million, with the latest round of funding at $45 million led by Google Capital.
- More than 100 million users world-wide, learning 24 languages & counting.
- Duolingo app is free for users, and language certification tests only cost $20 through its Test Center (compared to standardized TOEFL exams costing upwards of $160).
- Duolingo for Schools has registered more than 100,000 teacher accounts.
- Duolingo has been able to offer its free, personalized learning service by monetizing crowdsourced user translations of articles for the likes of CNN and Buzzfeed.
- Going forward, its Test Center is expected to be more of a focus for monetization opportunities.
Duolingo is one of more than 100 case studies identified as part of the World Economic Forum’s Digital Transformation of Industries initiative. An overview of the DTI program can be found here.