Extending last-mile delivery to meet customers’ on-demand needs
- In 2013 DHL¹ launched a crowdsourcing platform for parcel delivery called “MyWays” – the first initiative of its kind among major players in the express parcel delivery industry.
- MyWays helps shippers seeking flexible delivery to be matched with individuals who are looking for extra earnings and willing to transport parcels on their daily routes.
- Flexible pricing – MyWay provides a recommended price for a parcel, but users have the ability to increase their offering price to expedite a match with a MyWayer delivery person.
- MyWays allows multiple choices of places and time intervals when the Parcel can be delivered.
- Individuals wishing to deliver packages can search for parcels and pick them up from a DHL Service for delivery, guided by location services.
- The service operates in its own credits currency, where credits are earned by delivering parcels or loaded directly via bank deposit – the exchange rate is 10:1 where 10 Credits equal 1 krona.
- Through MyWays DHL is able to complement its existing services and improve the overall customer experience by meeting customer’s on-demand needs.
- Transaction fee: MyWays takes 10% of the price users set as remuneration for maintaining the platform (covering money transactions, conversion and insurance of packages).
- DHL piloted this service in Stockholm starting in September 2013, but has not, as yet, expanded to other cities.
1. Sources: MyWays Youtube video; “Sharing’s Not Just for Start-Ups,” Rachel Botsman, HBR 2014; myways.com; WEF/Accenture Analysis
DHL is one of more than 100 case studies identified as part of the World Economic Forum’s Digital Transformation of Industries initiative. An overview of the DTI program can be found here.