DHL

Extending last-mile delivery to meet customers’ on-demand needs

Key facts

• In 2013 DHL¹ launched a crowdsourcing platform for parcel delivery called “MyWays” – the first initiative of its kind among major players in the express parcel delivery industry.
• MyWays helps shippers seeking flexible delivery to be matched with individuals who are looking for extra earnings and willing to transport parcels on their daily routes.

Uniqueness

• Flexible pricing – MyWay provides a recommended price for a parcel, but users have the ability to increase their offering price to expedite a match with a MyWayer delivery person.
• MyWays allows multiple choices of places and time intervals when the Parcel can be delivered.
• Individuals wishing to deliver packages can search for parcels and pick them up from a DHL Service for delivery, guided by location services.

Value

• The service operates in its own credits currency, where credits are earned by delivering parcels or loaded directly via bank deposit – the exchange rate is 10:1 where 10 Credits equal 1 krona.
• Through MyWays DHL is able to complement its existing services and improve the overall customer experience by meeting customer’s on-demand needs.

Approach

• Transaction fee: MyWays takes 10% of the price users set as remuneration for maintaining the platform (covering money transactions, conversion and insurance of packages).
• DHL piloted this service in Stockholm starting in September 2013, but has not, as yet, expanded to other cities.

Footnote
1. Sources: MyWays Youtube video; “Sharing’s Not Just for Start-Ups,” Rachel Botsman, HBR 2014; myways.com; WEF/Accenture Analysis